The region includes four metropolitan statistical areas:

  • North Port - Bradenton - Sarasota MSA
  • Cape Coral - Fort Myers MSA
  • Naples - Marco Island MSA  and
  • Punta Gorda MSA 


The GDP and population of Southwest Florida is:

MSAGDPPop
Naples / Marco Island
$11 Bil386 k
Fort Myers / Cape Coral $18 Bil660 k
N. Port / Sarasota / Bradenton$25 Bil733 k
Punta Gorda$ 4 Bil165 k
SW Florida$58 Bil1.9 M
State of Florida $777 Bil19.9 M

       Based on GDP data for 2012, population data for 2014

The GDP of SW Florida is approximately $58 billion (8% of the $777 billion of the State of Florida) with a population of 1.9 million (9.5% of the 19.9 million of the state).

southwest florida economic & business facts

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NAPLES economic & business FACTS

  • Naples has been acknowledged as one of the most beautiful and desirable ocean-side places to live in the U.S.​


  • Naples has a vibrant cultural scene, a wide assortment of community and charitable events, enticing restaurants and an array of businesses and services that contribute to a cosmopolitan ambiance that speaks to Naples's stature as Southwest Florida's signature city.  


  • Naples is one of the wealthiest cities in the United States, with the 6th highest per capita income in America
  • With a population as of 22,000, it is the largest city of the Naples-Marco Island, Florida Metropolitan Statistical Area, which had an estimated total population of 386,000 at year-end 2012.
  • Collier County ranks 17th out of 67 counties in the State of Florida.


  • The area is serviced by the Southwest Florida International Airport located nearby in Fort Myers. This airport, one of the top 50 U.S. airports in traffic, had more than 8.6 million passengers in 2016.  


  • The area is also served by Florida Gold Coast University, a state university with six colleges and over 15,000 students.

  • ​The Naples MSA was projected to grow by 4.9% in 2016, the highest in the U.S. according to the U.S. Conference of Mayors